Soap Posters

After viewing and analysing various Soap posters, we had to create our own posters to advertise with the magazine article and the Soap trailer itself, thus creating a synergy between each of the marketing products.
When designing the poster, I went through several drafts, experimenting with the characters, the positions and the settings, attempting to replicate the style of the neighbours  poster.
The first draft I made featured the characters in their original positions from the end of the trailer, but I figured it would be too similar to the ending itself and therefore would look uncreative, or lacking somehow.
The next image I used was a picture from the town center, but the character's positions were wrong, as half of us were overlapping buildings, and the others in the road, with the sign was in the middle of the street. Therefore, I decided to create seperate layers for each of the characters to allow me to move them properly. Finally once I created a suiable position, I found that the background wasn't quite appropriate, so eventually I settled with the picture from our location study, with the street and pub.

I created this poster using a copy of Photoshop, taking ideas from several other posters involved in my research, such as Neighbours. I also used some of my own ideas to create a better mise-en-scene, such as removing the characters from their original pose and settings and placing them on a different street. I also used two text layers on avenue to create a 3D drop shadow effect, using red to imply danger and to also grab the attention of the viewers, as it stands out from the very grey tone of the poster.