As described in the video, the main combination between our ancillary texts and the main product is the characters themselves, creating a synergy between the products. This is because the characters are the main feature of both the trailers and the show itself. Therefore, by using them as a marketing tool, besides creating a synergy, it also raises the excitement of the show due to the characters being semi-established already in the trailer.
Below is the script for this video:
[Begin Clip]
The main thing we needed to keep in mind during the planning stage of our media product is the conventions of Soaps and how we’d tailor them to our demographic.
Characters are vastly important to any Soap as they are always the focal point. If the audience does not enjoy the characters, the Soap is bound to fail. Therefore we found that, similar to Hollyoaks, the main appeal our Soap has to our target demographic is the majority of characters being of a teenage demographic also, and therefore the audiences can relate to our characters.
We therefore decided that, despite the troubles of the characters, we need to portray them in a way that showcased their troubles, but also made them sympathetic.
Therefore, as Teens tend to spend their time in social groups, we decided that the final shot should be of all of our characters standing around the signpost to Avenue Road – the sign that provided the inspiration for our soap title. However, I thought this shot also showcased all of the characters and therefore for the purposes of marketing the soap (our ancillary texts), would provide a good source of synergy both for the characters and the show itself, as a recognisable stance. However, despite the shot showcasing the characters, the location for the shot isn’t perfect, as it is bleak and does not showcase the mise-en-scene in an effective manner[go back to image of final shot]
[Show poster] therefore, I changed the positioning of the characters slightly, moved the sign, and changed the setting of the photo, thereby providing a better location for the combination for our characters to the mise-en-scene. This also makes the image look more original, as the characters are not in the same stance as they were in for the for the trailer.
This image also worked well on the cover of my magazine, [show magazine] as the characters are in a compact stance, and therefore, I was able to fit them all in position on the cover of this magazine. Additionally, the position of Harry, the drug dealer from the trailer, also works with the strapline, as he is immediately above it and therefore is instantly relatable to the strapline story.
Therefore, in essence, the characters are the show’s main appeal, and double up for the synergy between our three products - the film, the poster and the magazine cover. Therefore, using the characters as synergy allows an effective link between the film and ancillary texts, by creating an instantly recognisable image for both the characters and the show itself.
Thank you for watching, and listening to this presentation.
The main thing we needed to keep in mind during the planning stage of our media product is the conventions of Soaps and how we’d tailor them to our demographic.
Characters are vastly important to any Soap as they are always the focal point. If the audience does not enjoy the characters, the Soap is bound to fail. Therefore we found that, similar to Hollyoaks, the main appeal our Soap has to our target demographic is the majority of characters being of a teenage demographic also, and therefore the audiences can relate to our characters.
We therefore decided that, despite the troubles of the characters, we need to portray them in a way that showcased their troubles, but also made them sympathetic.
Therefore, as Teens tend to spend their time in social groups, we decided that the final shot should be of all of our characters standing around the signpost to Avenue Road – the sign that provided the inspiration for our soap title. However, I thought this shot also showcased all of the characters and therefore for the purposes of marketing the soap (our ancillary texts), would provide a good source of synergy both for the characters and the show itself, as a recognisable stance. However, despite the shot showcasing the characters, the location for the shot isn’t perfect, as it is bleak and does not showcase the mise-en-scene in an effective manner[go back to image of final shot]
[Show poster] therefore, I changed the positioning of the characters slightly, moved the sign, and changed the setting of the photo, thereby providing a better location for the combination for our characters to the mise-en-scene. This also makes the image look more original, as the characters are not in the same stance as they were in for the for the trailer.
This image also worked well on the cover of my magazine, [show magazine] as the characters are in a compact stance, and therefore, I was able to fit them all in position on the cover of this magazine. Additionally, the position of Harry, the drug dealer from the trailer, also works with the strapline, as he is immediately above it and therefore is instantly relatable to the strapline story.
Therefore, in essence, the characters are the show’s main appeal, and double up for the synergy between our three products - the film, the poster and the magazine cover. Therefore, using the characters as synergy allows an effective link between the film and ancillary texts, by creating an instantly recognisable image for both the characters and the show itself.
Thank you for watching, and listening to this presentation.
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