Strengths: This particular approach draws the focus on the fact that audience members develop large quantities of information about the world from the media that they view. In addition, it also recognises the increasing influence the media has on day to day life.
Weaknesses: This approach often comes under the criticism that by judging people's perceptions on the world on the media they use, views such as crimewatch feeds perceptions that Britain is overrun with crime and that the rate is growing, while not contemplating actual facts or evidence.
Notable example(s): War of the worlds, this was during the infamous radio broadcast of 1938 in which people actually mistook the broadcast as a news bulliten, causing mass hysteria and panic.
Another exmple is the film Crash, which made people believe that people often cause crashes deliberately to get a natural high.
The final example is the mainstream news media, as they always focus on the shocking stories to get the views, however this often feeds the perception that the world is a bad place where everyone is out to get you, where in fact, it is only a minority.
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