Marketing is crucial to spreading the word of a new soap, and few marketing campaigns are as cost effective as posters. Despite this however, very few soaps use poster advertising, using instead TV marketing and word of mouth. However, some soaps do utilise poster marketing, and through the analysis of a few examples, we will be able to create a realistic soap poster for our coursework.
The first poster comes from Australian Soap Opera, Neighbours. Similar to any other soap, the main feature of the show is the cast whom are all present. The main feature of any soap is the cast and characters, so therefore the main image on any soap poster should be the cast and crew. However, the setting always plays an important role so the characters should always be shown in the area that the soap will mostly be shown, which is in this case, a neighbourhood. In addition to this, the writing advertising the show is written on signposts, giving the poster a more realistic appearance for the show's aesthetic.
In addition to these factors, the poster's lighting and mise-en-scene conveys the show as a show with a happier tone, and therefore I can understand the lighting is crucial for conveying the atmosphere for the show.
However, with more established and well known soaps, a simple image can represent the synergy, and as a result, there aren't many soap posters to analyse. Therefore, if a soap that is already established advertises through posters or billboards, it will do so through a simple synergy, such as the EastEnders intro picture:
As of such, if we are able to create a form of synergy, we'll also be able to create a plausible series of adverts to synergise between all of the promotions.
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