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Monday 21 March 2011

Who would be the target of your media product?

After some discussion both Craig and I decided our target audience would be males age 18 - 25, on account of the gore and the themes of the horror movies.
We used a chart to decide our demographic's income bracket, it ranged A to E.

Using this chart we were able to decide the income demographic for our audiences.
Below is a photograph of our main demograpic:

The income bracket is the earnings that they make, E is students and unemployed people and D is the blue collar workers; the workers who are semi skilled and usually manual. This is because my main demographic for my audience are students, and so they wouldn't be working anything over a D job during their studies.
These two are unemployed, so their income brakcet is E, I am targeting this demographic because females in particular enjoy horror movies and so they are more likely to go and see the film.

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