How did you attract/address your audience?

In class today we were discussing how our film would attract the target audience, and so we uploaded the videos to youtube and annotated them.

The reason that our film will attract our target audience is because our target is the mainstream audience enjoys stereotypical horror movies and our film uses many common conventions from the horror genre.
In regards to our target audience, because it is an independant film and as of such will be cheaper than the main hollywood horrors.